Who are we?

We are researchers interested in better understanding the judgments and decisions of investors just like you.

Our research helps investors, firms, and other market participants to better understand how psychology and economics impact judgment and decision-making. Did you know…

• Creative firm cultures may actually increase earnings management?
• Providing examples in accounting standards might lead firms to make more aggressive reporting choices?
• Investors have stronger reactions to disclosures that are written in “Plain English” language?
• Including concrete language in financial disclosures can make firms feel “closer to home”?
• Investors have stronger reactions to accounting choices that violate their expectations?
• Investors react differently depending on how companies use technology to communicate with the market?

All of these findings, and more, have been uncovered by research involving participants just like you.

Join our Investor Insights Research Panel now to get involved.